Dominique has been a designer, creative director, and digital thinker for over 12 years. As a Creative Director for startups and agencies, Dominique has built and managed brands, designs, and products from ideation to launch. Dominique has a holistic approach to design, which has helped many brands reinvent and launch themselves into the world.
Promoted from Brand & Business Support Officer to Brand & Product Design Specialist to produce some of the airline’s award-winning products. Instrumental with developing a new creative philosophy, products such as Premium Class Linen and Economy Class branded dining equipment has launched successfully.
- Ideate and execute compelling design concepts, products and services for the Qatar Airways brand based on creative briefs whilst enhancing the customer’s experience onboard and throughout the ground lounges.
- Remain current with design trends within the competitive aviation landscape and convert into strategies to improve the customer experience.
- Supervise, review and prepare all collateral materials, pre-production samples and final artworks to ensure deliverables are executed on-time and meet the brand guidelines.
- Liase with suppliers and internal stakeholders to ensure all products and designs are produced to approved quality standards.
- Worked in a wide field of design: digital, print, consumer, business, tech, software, photography, video, sound, and more.
Responsible for the design and art direction of the airline’s products, including menu cards, cabin guides, livery designs, and onboard items. Managed all aspects of product communications to internal stakeholders including design planning, layouts, editorial, lettering, and press approvals.
- Executed valuable content and creative assets for the Qatar Airways brand, through conceptual thinking and product communications to internal stakeholders.
- Assisted subsidiaries of the company and other departments with branding to ensure a cohesive brand alignment.
- Responsible gathering information about the competitive landscape, design practices and design methods.
- Assisted with business to business relationships related to product development, procurement, inflight services and suppliers.
Drove all aspects of creative experience design ensuring delivery of designs are at the quality level of the highly recognized.
- Optimised the aesthetics and flow of the company’s website to enhance the user experience, ultimately catapulting the visit-to-lead and visit-to-order rates while minimising the abandonment rate.
- Designed and ensured consistent look and feel of all interal corporate communications – both print and online – while working with original coporate branding.
- Designed all marketing materials streamlined to associations, coordinated monthly circulations of flyers and maintaining sales satrategies to increase clients’ subscriptions.
- Prepared proposals and presentations with direction from Executives and service departments.
- Collaborated directly with external clients on brand strategy and key messaging in addition to managing product staff to meet all established milestones and deadlines.
Responsible for overseeing all designs, art direction and nurturing the creative ecosystem that L3 Group of Companies rely on to engage and delight their clients through product, design and branding. Managed designers, web developers and photographers to launch successful products and services for clients.
- Responsible for establishing the group of companies’ design practices and design methods.
- Worked in a wide field of design: digital, print, consumer, business, photography, video, sound and more.
- Led and directed creative teams in the production of magazines, advertising and marketing collateral.
- Engaged and retained relationships with clients and management to generate marketing strategies and programs to increase profitability of printed publications.
- Led and directed photography and interviews of celebrities (Akon, Busta Rhymes, Kes the Band, Shaggy, and more) in Miami, New York, Trinidad and Tobago, and Toronto for monthly magazine features.